Privacy Policy

Brooklyn London Privacy Policy

Brooklyn London is committed to secure and protect the data that is used on our website.
Our Privacy Policy gives you accurate information on when and why we collect your personal information, how we use it and how we keep it secure.
This Policy reflects the rights you have to request the information that is updated, deleted, transfers and any form of access to your personal information.

PERSONAL INFORMATION WE COLLECT ABOUT YOU?

Brooklyn London uses different methods to collect information from customers. The first one is called direct interactions. This is when a customer gives us , their identity, contact and financial data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data when our customers:

  • place an order for our products;
  • submit a comment on our site;
  • interact with us on our social media;
  • submit an enquiry to us regarding our products;
  • create an account on our site;
  • subscribe to our mailing list and request marketing information;
  • if you apply for a job with us; or
  • give us some feedback.

The second one is called automated technologies or interactions. This is when our customers interact with our site, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see below for further details on cookies.

The final one is called third parties or publicly available sources. Brooklyn London may receive personal data about you from various third parties as set out below:

Technical Data from the following parties:

  • analytics providers such as Google based outside the EU and advertising networks such as AdSense based inside and outside the EU.
  • Identity and Contact Data from data brokers or aggregators.
  • Financial, contract, Identity and Transaction data from HMRC, applicable fraud prevention schemes and credit reference agencies.

HOW DO WE USE YOUR PERSONAL INFORMATION?

Brooklyn London uses the order information that we collect generally to fulfill any orders placed through our website (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud in particular, your IP address , and more generally to improve and optimize our Site. For example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns.

SHARING YOUR PERSONAL INFORMATION

Brooklyn London uses third party platforms to manage and deliver customer relationship management ; email marketing campaigns; online advertising, customer analytics, events, fulfillment of orders, delivery, returns, refunds, IT services. In providing the services, your personal information will, where applicable, be used by the service provider on our behalf.

Our team will check any third party that we use to ensure that they can provide sufficient guarantees regarding the confidentiality and security of your personal information. We will have written contracts with them which provide assurances regarding the protections that they will give to your personal information and their compliance with our data security standards and international transfer restrictions.

Our customers rights

You have the following rights with respect to your personal data:

  • Right to withdraw consent – where applicable, you have the right to withdraw your consent at any time. For example, if you wish to opt-out of receiving electronic marketing communications, you can change your settings in your account on the Website, use the ‘unsubscribe’ link provided in our emails or text the STOP number in our SMS, or otherwise contact us directly and we will stop sending you communications.
  • Right of access, rectification and erasure – you have the right to request access to and obtain a copy of any of your personal data that we may hold, to request correction of any inaccurate data relating to you and to request the deletion of your personal data under certain circumstances.
  • Right of data portability – Under certain conditions, you have the right to receive all such personal data which you have provided to us in a structured, commonly used and machine-readable format, and also to require us to transmit it to another controller where this is technically feasible.
  • Right to restriction of processing – you have the right to restrict our processing of your personal data where:
    • you contest the accuracy of the personal data until we have taken sufficient steps to correct or verify its accuracy;
    • the processing is unlawful but you do not want us to erase the data;
    • we no longer need your personal data for the purposes of the processing, but you require such data for the establishment, exercise or defence of legal claims; or
    • you have objected to processing justified on legitimate interest grounds (see below) pending verification as to whether we have overriding compelling legitimate grounds to continue processing.
  • Where personal data is subject to restriction in this way, we will only process it with your consent or for the establishment, exercise or defence of legal claims.
  • Right to object to processing justified on legitimate interest grounds – where we are relying upon legitimate interest to process personal data, then you have the right to object to that processing. If you object, we must stop that processing unless we can either demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms or where we need to process the data for the establishment, exercise or defence of legal claims. Where we rely upon legitimate interest as a justification for processing we believe that we can demonstrate such compelling legitimate grounds, but we will consider each case on an individual basis.
  • Right to object to processing for marketing purposes – where we process personal data for direct marketing purposes, then you have the right to object to that processing at any time.

COOKIES

Cookies are text files containing small amounts of information that a user’s device (computer, tablet or mobile) downloads when it visits a website. They allow the site to “remember” your computer, but not specifically who is using it, and improve your user experience. By associating the identification numbers in the cookies with other customer information when, for example, you log-in to the site, then we know that the cookie information relates to you

Cookies are used generally for different purposes, such as letting the user navigate between pages efficiently, implementing the user’s preferences and generally improving their browsing experience, by customizing the website according to their navigation and user profile. They can also help ensure that the adverts that the user sees online are more relevant to them and their interests.

LAWFUL BASIS

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.